Human nature is such that everyone wishes to perfect his virtue, but the reason people cannot accomplish this is that their hunger for profit defeats the enterprise.
故君子羞言利名。
Eric Henry
Men of quality are accordingly ashamed to speak of profit or fame.
言利名尚羞之，況居而求利者也？
Eric Henry
And, if they feel ashamed even to discuss these things, how much more shameful must it be to seek profit when occupying a high position?