」田讓對曰：「君之賞賜，不可以功及也，君之誅罰，不可以理避也，猶舉杖而呼狗，張弓而祝雞矣！
Why?” “Your Majesty’s rewards,” replied Tian Rang, “cannot be obtained by achieving merit, and Your Majesty’s punishments cannot be avoided through the use of reason. It is like calling to a dog while holding a stick aloft or calling to a chicken while aiming at it with a bow pulled taut.
雖有香餌而不能致者，害之必也。」
The reason you cannot make men come even with tempting bait is that they know they will come to harm.