道之所在，天下歸之；德之所在，天下貴之；仁之所在，天下愛之；義之所在，天下畏之。
Wherever the Way exists, the realm submits to it; wherever virtue exists, the realm prizes it; wherever empathy exists, the realm loves it; wherever principled action exists, the realm stands in awe of it.
屋漏者民去之，水淺者魚逃之，樹高者鳥宿之，德厚者士趨之，有禮者民畏之，忠信者士死之。
When a house is leaky, people abandon it; when water is shallow, fish flee from it; when a tree is tall, birds nest there; when a person’s virtue is deep, men-of-service flock to him; when a person acts in accordance with the rites, the people hold him in esteem; when a person is loyal and keeps his word, men-of-service die for him.
衣雖弊，行必脩；頭雖亂，言必治。
Though one’s clothes may be ragged, one must walk like a cultivated man; though one’s mind is in disarray, one’s speech must be well ordered.
時在應之，為在因之。
One must respond to the times and act in accordance with conditions.
所伐而當，其福五之；所伐不當，其禍十之。
If the object of your attack is well chosen, the benefit will be increased fivefold; if the object of your attack is not well-chosen, the disaster entailed will be increased fivefold.